Airbnb promised to review its listings to avoid scams

The CEO of the rental company announced radical measures to restore the trust of its customers.

Airbnb founder and CEO Brian Chesky responded to recent scam complaints against his company. The executive knows that trust is essential in his business and that is why he promised to take steps to restore it.

The first: to register the lists of properties that offer service and that have been criticized. It is the first time it has done so since its founding in 2008.

Chesky pledged, through his social networks, that each Airbnb home and service provider will be verified by 2020. “Trust in the Internet begins with verifying the accuracy of information on Internet platforms; this is an important step for our industry, ”he wrote.

In a thread on his Twitter account, he reported that they would create a "Guest Guarantee." “As of 12/15/19, if a guest signs up to a list and doesn`t meet our accuracy standards, we`ll rebook them to a list that`s just as nice, and if we can`t, we`ll give them 100% of your money back, ”he announced.

And in this section, the CEO of Aribnb can add many wills. A report uncovered a scam pattern, where users are tricked and then the company denied them their money back.

Airbnb under the magnifying glass
To calm things down, the executive also announced the launch of a 24-hour hotline, so that "anyone can call us at any time, anywhere in the world and communicate with a real person."

However, Chesky knows that the damage is serious and that is why he admits: "We are not infallible." He appealed to the emotional connection with his clients to muffle criticism.

We have to keep innovating in trust to make it harder for bad actors. The trust of our community is our top priority, ”he said.

Publication Date: 2019-11-07

Source: Fayerwayer: CELALBA YAMARTE